Accordind to the independent brand valuation consultancy Intangible Business, the TIM brand has a value of $ 4,476 m, while the Wind brand has a value of $ 1,464 m.
Intangible Business published the first of what will become an annual league table of the 100 most valuable mobile telecoms brands in the world.
Over 500 of the world’s biggest mobile telecoms brands were analysed using historical financial data and qualitative expert panel data – providing unique insight into each brand’s financial contribution and strength in the eyes of the consumer.
According the the report, the TIM is 15th in the world by value, while Wind is 45th.
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