TI Media, the ailing broadcaster owned by Telecom Italia, is selling its pay-per-view operation over DVB-T digital terrestrial television to Swedish company Airplus TV.
As part of the agreement, Airplus TV will lease back 14 Mbit/s of capacity from TI Media's nation-wide DVB-T multiplex for five years.
Airplus TV, controlled by the Swedish Wallenbreg family, will face hard competition in the pay-per-view over DVB-T market from market leader Mediaset group, the media conglomerate controlled by Italian Prime Minister Silvio Berlusconi.