At last a MVNO in Italy. As expected, the retail giant COOP became Italy’s first virtual mobile carrier, which is launching a range of services marketed under the ‘COOPVoce’ brand.
Telecom Italia is providing COOP with nationwide mobile network technology infrastructure, plus the company’s expertise in running complex IT systems and developing innovative services.
COOP will be setting its own pricing and rolling out a range of sales offerings. The company is directly responsible for customer acquisition and customer relations during the sales and after-sales phase through a dedicated number.
Retail chain Carrefour announced its agreement with Vodafone to become a MVNO in Italy. It will market its services using the ‘UnoMobile’ brand.