Telecoms: Italy

“UNICO” is the brand name chosen by Telecom Italia for its the fixed-mobile telephone, based on UMA technology, which functions as a multimedia cordless in the home, using the IP network, and as a GSM mobile phone outside.
Offered as an optional service at 15 euro a month on top of the ADSL access fee, “UNICO” permits calls from home to all fixed-line phones and TIM mobile phones without additional costs; outside the home, “UNICO” permits calls at 0 cost to two TIM mobile numbers and one fixed-line number. Billing will be kept separate for mobile and indoor use. The first handset offered by Telecom Italia, which will be on the market in July, will be the Samsung SGH P200.
Long announced by Telecom Italia one of its first converged fixed-mobile services, it will certainly stirs complaints from other OLOs and ISPs, because it is not replicable buying wholesale capacity from Telecom Italia. Moreover, no MVNO exist in Italy yet.
Actually, Wind is the only competing OLO owning both a fixed and a mobile network in Italy, but so far it has not announced any plan to deploy UMA technology.