The results of a market research on Mobile VAS have been announced today in a press conference at Politecnico di Milano.
Mobile VAS Market value in 2005 was about 1 billion €. By the end of 2006 the market value is expected to grow till about 1.5 billion €.
The fastest growing segments of the Mobile VAS Market in Italy in 2005 were video services, Java games and music downloads.
Overall, all music related services (including ringtones) reached a value of 280 M €, just slightly less than the traditional music retail market (CD and DVD).
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